The Winston Group’s David Winston writes that Republicans’ work isn’t done when it comes to the One Big Beautiful Bill. The key determining factor in whether voters support the reconciliation package? Whether they believed the bill prevented a tax increase on themselves and their families.
How important was this belief to whether a voter favored or opposed the bill? It was the key determinant in winning support for the BBB. Of those who thought it prevented a tax increase, 74 percent favored the bill, while 22 percent opposed. Among those who did not think it would prevent a tax increase, only 24 percent favored the bill, while 72 percent opposed. Nearly a mirror opposite.
Taking this a step further, among those who said it would not prevent a tax increase, 76 percent believed the bill gave huge new tax breaks to billionaires. This reflects the lack of engagement by supporters of the bill with the electorate as to what the 2017 tax cuts did for taxpayers in the first place and why the cuts needed to be made permanent now.
Democrats have been successful in consistently spinning a message anchored in the mistaken idea that the only winners in the 2017 tax legislation and this year’s BBB are the rich and big business. Nothing could be further from the truth. But the bill’s supporters, thinking mission accomplished, have moved on to other things and are now learning that you can’t win an argument you don’t make.
Read the full piece here.
