The Winston Group’s David Winston argues that Republicans need to go positive and focus on their values and policy priorities in the weeks remaining before the midterm elections. Voters as a whole say they are ideologically closer to Republicans than Democrats, he argues. Therefore,
Because Republicans are more in tune with voters ideologically, voters should have a natural preference for the center-right party. Congressional Republicans also have a record of legislative actions to point to but have failed to persuade voters of the value of their products.
Republicans should be talking about what they have accomplished and what they plan to do in the future.
… Given the current election dynamics, my advice to Republican candidates is simple: Go positive. Tone down the negativity. Make what debates remain substantive, civil discussions not battles to the bottom. Use your money advantage to “sell your product” — you, your values, your record and your policy priorities going forward.
People want a reason to vote for a candidate, not against someone else. The candidate who offers credible solutions to meet their needs — better products, if you will — is the candidate likely to win.
Read the full piece here.
